Skeeter Kicks Campaign- Moodboards

Moodboards were generated in this section for the fictional athletic footwear company called Skeeter Kicks. I created three brand narratives for the company, which were used to develop these moodboards.

Athletic Static Moodboard- Final

This is the final static moodboard. It explores themes of athleticism and features imagery which showcases athletes in action. This board targets the athlete or those that like to stay physically active. The style is bold, dynamic, and highlights the speed, power, and graceful qualities of the Skeeter Kicks brand.

Athletic Dynamic Moodboard- Final

The dynamic moodboard takes the final static version to another level. The incorporation of animated elements, along with sound, help to create mood or feeling of speed and power, which is the intended direction of the brand. The target audience should experience this same vibe whenever the brand in encountered.

Coaching Static Moodboard- Exploration

This static moodboard explores the theme of coaching/mentoring. A feeling of helpfulness and guidance is the main goal of this board. Although the athlete must put in the blood, sweat, and tears, coaches have the knowledge and experience to help bring out the best in an athlete. The style of this moodboard is gritty, intense, and rugged exuding the tough demeanor necessary in order to reach untapped potential.

Evolution Static Moodboard- Exploration

This static moldboard for Skeeter Kicks investigates the theme of evolution. The evolution of the athletic shoe industry involves taking time tested shoe making techniques and combining those with today's high tech materials. The style gives the brand a classic feel, while maintaining a sporty high performance look. Skeeter Kicks wants the customer to experience this evolution by seeing the quality and attention to detail that goes into a pair of Skeeter Kicks. And they want every customer to feel special and important with a custom pair of kicks on their feet.

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